Consumer Products
Drive Consumer Delight with
Intelligent, Connected Operations.
Supercharge Your Consumer Products Business with Microsoft Dynamics 365 Business Central
Navigate market volatility, manage complex supply chains, and boost profitability with a single, intelligent ERP solution designed for the modern consumer goods company.
The Consumer Products (CPG / FMCG) industry is more competitive than ever. You face constant pressure from fluctuating consumer demand, tight margins, complex supply chains, and the need for rapid innovation. To thrive, you need more than just a collection of disparate software; you need a unified, intelligent platform that connects your entire operation.
Microsoft Dynamics 365 Business Central is the all-in-one Enterprise Resource Planning (ERP) solution that empowers consumer product businesses to streamline processes, make smarter decisions, and accelerate growth. It unifies your financials, sales, service, and operations on a single, cloud-based platform.

The Challenges You Face
Are These Challenges Slowing Your Growth?
If you’re in the consumer products industry, you likely recognize these hurdles:
Volatile Demand
Struggling to accurately forecast demand based on seasonality, trends, and promotions?
Inventory Control
Facing losses from expired stock, or losing sales due to stockouts of popular items?
Supply Chain Complexity
Lacking real-time visibility into your supply chain from procurement to delivery?
Margin Pressure
Finding it difficult to accurately track costs and protect profitability on every product line?
Regulatory Compliance
Worried about lot traceability, quality control, and meeting industry standards?
Omnichannel Sales
Having trouble managing orders and inventory across e-commerce, retail, and wholesale channels?
The Solution & Key Benefits
How Business Central Solves Your Core Challenges?
Dynamics 365 Business Central is purpose-built to address the unique needs of the consumer products industry. Here’s how it helps you transform your operations:

Master Your Supply Chain & Inventory
Gain end-to-end visibility and control over your inventory and supply chain.
- Advanced Inventory Management: Manage thousands of SKUs with ease. Use bins, zones, and directed pick-and-put-away logic to optimize your warehouse.
- Demand Forecasting: Utilize built-in intelligence and historical sales data to predict future demand, reducing both overstock and stockout situations.
- Lot & Shelf-Life Tracking: Crucial for food & beverage or health & beauty. Track items by lot or serial number, manage expiration dates, and ensure first-to-expire, first-out (FEFO) picking.
- Optimize Stock Levels: Use automatic reorder points and tools like the Economic Order Quantity (EOQ) model to minimize inventory costs.

Streamline Manufacturing & Production
For businesses that manufacture their own goods, Business Central provides robust production management.
- Bill of Materials (BOMs) & Formulas: Easily create and manage multi-level BOMs and recipes for your products.
- Production Planning: Plan and manage production orders, track resource capacity, and ensure you have the raw materials needed to meet your production schedule.
- Quality Control: Implement quality assurance checks throughout the production process to maintain high standards and ensure compliance.

Unify Your Financials for Greater Profitability
Get a real-time, accurate view of your financial health.
- Real-time Costing: Understand the true cost of goods sold (COGS) by tracking material, labor, and overhead costs accurately.
- Trade Promotion Management: Effectively manage complex pricing, discounts, and customer rebates to analyze the true ROI of your promotional activities.
- Budgeting & Analysis: Create detailed budgets, track performance against them, and generate insightful financial reports with a single click.

Drive Sales and Manage Orders Effortlessly
Connect your sales processes for a seamless customer experience across all channels.
- Omnichannel Order Management: Consolidate orders from your e-commerce site (e.g., Shopify integration), EDI, and direct sales teams into one system.
- Dynamic Pricing: Set up and manage complex pricing structures, including customer-specific pricing, volume discounts, and promotional campaigns.
- 360-Degree Customer View: Give your sales team all the information they need, from order history to payment status, to provide exceptional service.

Make Data-Driven Decisions with Powerful Analytics
Make smarter, data-driven decisions with integrated reporting and analytics.
- Embedded Power BI: Leverage stunning, interactive dashboards directly within Business Central to visualize sales trends, inventory turnover, and financial performance.
- Customizable Reporting: Create reports tailored to your specific KPIs without needing a team of developers.
- Connected Data: Because all your data lives in one system—from finance to operations—you get a single source of truth for all your reporting and analysis.
Ideal for a Range of Consumer Product Businesses
Who is Business Central For?
Dynamics 365 Business Central is the perfect fit for a wide range of small to medium-sized businesses in the consumer goods sector, including:

Food & Beverage
Manufacturers and Distributors

Health & Beauty
Wellness & Beauty Products

Fashion
Apparel, Footwear & Accessories

CPG
Consumer Packaged Goods

FMCG
Fast-Moving Consumer Goods

Home Goods
& Durables
Ready to Transform Your Consumer Products Business?
Stop letting operational inefficiencies dictate your potential. Empower your team with the tools they need to innovate, adapt, and grow with Microsoft Dynamics 365 Business Central.